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Capability maturity: operational living owner: Azwaan reviewed: 2026-07-05

Commercial Opportunity & Outreach — Capability

Purpose

Turn a website assessment into a Commercial Opportunity Profile (COP) — a structured decision on whether a business should get a new industry-informed website — and render it into outreach (email, proposal) and CRM staging. Provided by outreachagent using intelproducts outreach-messaging skills.

At a glance

Field Value
Slug cap-commercial-opportunity
Maturity 🔶 operational (built; mock assessment default, live wired)
Owning repo(s) outreachagent (+ intelproducts outreach-messaging skills)
Layer(s) 4 · Applications & Agents
Last reviewed 2026-07-05

Business value

Converts diagnostic output into qualified, prioritised sales action for Inexis Digital — automatically staging prospects while enforcing “nothing is ever auto-sent.”

Technical responsibilities

  • Produce the COP (schema v2, frozen): evidence → diagnosis → recommendation → solution_blueprint → summary.
  • Decide recommendation.action ∈ {replace_website, monitor, manual_review, no_opportunity} and stage the prospect in CRM.
  • Render email/proposal from the COP. Not responsible for producing the assessment (that’s Website Assessment).

Owning repository or repositories

Repo Role
outreachagent COP production, CRM staging, message rendering (not yet fully digested)
intelproducts outreach-messaging consumer skills (first-touch-email, follow-up-email, website-replacement-proposal, findings-translator, commercial-opportunity)

Consuming repositories / ventures

  • Inexis Digital sales/outreach — the primary consumer of COPs and messages.

Inputs

  • A completed website assessment (via evaluateCommercialOpportunity({business_context, website_url, industry})), prospect/business context.

Outputs

  • A COP (cop_ref), a recommendation.action, CRM stage (qualified / do_not_contact / assessed), and rendered email/proposal drafts.

Dependencies

Capability relationships

graph LR
    WA[[Website Assessment]] -->|assessment/score| CAP[[Commercial Opportunity & Outreach]]
    IPZ[[Intelligence Productization]] -->|outreach-messaging skills| CAP
    CAP -->|COP + email/proposal| CRM[CRM staging]
    CRM --> VEN[Inexis Digital sales]

Current maturity

🔶 Operational, with a caveat. The COP schema is frozen (v2) and the assessment→COP→CRM pipeline is built; per the Phase-B evidence hunt an end-to-end run completed, but the assessment runs in mock mode by default and a live assessment + real send is an open checklist item. (Source: outreachagent CLAUDE.md, README.md, .env.example.)

Planned evolution

Operational live-send validation; richer solution blueprints; feed outcomes back via the future Hermes loop.